This is a business book, and it’s about furthering your career (presumably—and naturally—that also means ‘make more money’ or ‘become more secure professionally’). Within this book, I use HELP as a means by which you discover how it—helping—is an excellent path to earning trust, and that is a cornerstone to better ‘selling.’ It is a guidebook for mid-career and experienced professionals to create a valuable network and develop new business opportunities (for themselves and the companies that employ them).
